Toyota dealers in Manitoba, Saskatchewan and Alberta join forces to help fight hunger in their communities
Even in times of prosperity, it is estimated that over a million people rely on food banks across the country every month. Today, due to the COVID-19 pandemic and its impact on the economy, food banks are facing unprecedented demand.
That’s why many local businesses on the Prairies are mobilizing to help food banks in their communities. Toyota dealers in Manitoba, Saskatchewan and Alberta have already paid $ 158,500, including an equivalent contribution from Toyota Canada, to their local food banks. And that number keeps growing.
“More than ever, people in our communities need our support, and Toyota dealers in the Prairies know that donations to local food banks are a great way to help them,” said David Lee, Regional Director, Toyota Canada. “As an organization with dealer partners in such a large number of Prairie communities, we are pleased to be able to assist many Canadians during this difficult time.”
In Manitoba, donations exceeded $ 22,000.
“In Manitoba, we take solidarity between neighbors seriously. With so many people in need right now, we are happy to be able to make a difference, ”said Dave Zulak, general manager of Birchwood Toyota in Winnipeg. “And thanks to Toyota Canada, our contribution goes even further. One of Toyota’s guiding principles has always been to contribute to economic and social development through the company’s activities. We are simply delighted to be able to contribute to food security for those who need it most. “
Donations from Toyota dealers in Saskatchewan to local food banks total $ 15,000 today.
“We have split our donation between our local food bank and a local women’s shelter,” said Evan Ortynsky, managing dealer for Yorkton Toyota in Saskatchewan. “We know that many people need food and shelter during this pandemic, and we are happy to be able to help in both of these areas. “
In Alberta, Toyota dealerships already contribute more than $ 121,500, including a previously mentioned donation of $ 60,000 to Calgary.
“The Toyota dealers in Alberta are a big family and we are proud to represent Toyota to the public. So it was a natural decision to coordinate our efforts to help people in all of our prairie communities, ”said Chris Schulz, general manager of Gateway Toyota in Edmonton. “When we decided to take action to make an immediate and significant difference near our home, food banks became obvious. “
In response to the COVID-19 pandemic, Toyota Canada recently announced a matching gift program that encourages dealers to determine how to best support their local communities. The company has pledged up to $ 1 million for this program, and the vast majority of funds donated to date have gone to food security programs and food banks. In recent weeks, Toyota, along with its dealerships and employees, has already contributed more than $ 750,000 to various organizations.