Toyota, Dealers and Employees Donate Over $ 820,000 to Canadian Food Banks
Even in times of prosperity, it is estimated that over a million Canadians rely on food banks across the country every month. However, the COVID-19 pandemic and its effects on the economy have worsened the situation, to the point where food banks must meet unprecedented demand.
That is why, even as Canadian businesses strive to adapt their own operations, many have come to the aid of the most vulnerable members of society. Toyota’s national efforts to promote food security are a good example.
Toyota Canada Inc. (TCI), Toyota Motor Manufacturing Canada (TMMC) and Toyota Financial Services (TSF) have donated directly to food banks in the communities where their head offices are located. The company also encouraged its network of Toyota and Lexus dealerships across the country, as well as its employees, to donate locally, as well as doubling their donations.
Since March, Toyota, its dealers and employees have donated more than $ 820,000 to food banks and other food security initiatives. Toyota also used social media to encourage donations to Food Banks Canada.
“This is a difficult situation for everyone, and COVID-19 has clearly affected our business and that of our dealers,” said Stephen Beatty, corporate vice president at TCI. “But our communities need – more than ever during these exceptional circumstances – our support. And we know that helping food banks in our communities is a great way to directly help the people who need it most. “
Shortly after the declaration of a state of emergency following the COVID-19 outbreak, TCI announced a matching gift program that encourages its dealers to find the best way they can support their local communities . The company has pledged up to $ 1 million toward this program, and the vast majority of funds raised to date have gone to local food banks and food security programs across the country. .
Toyota Support For Food Security And Food Banks Extends From Coast To Coast
Toyota dealerships in British Columbia and the Yukon chose to give their donation to Food Banks BC because it allows them to centralize their efforts while ensuring that their funds are allocated to local food banks in their communities.
“For most of us, this pandemic has made our grocery shopping stressful, but at least we can still afford to feed our families,” said David Lee, regional director at Toyota Canada. “The same cannot be said of many members of our communities. Our dealers therefore took the opportunity to help Food Banks BC. “
In the Prairies, Toyota dealerships in Manitoba, Saskatchewan and Alberta donated funds to local food banks and other social services.
“We shared our donation between our local food bank and a local women’s shelter,” said Evan Ortynsky, managing dealer for Yorkton Toyota in Saskatchewan. “We know that many people need food and shelter during this pandemic, and these are two areas in which we are happy to help. “
In Ontario, many Toyota dealerships have chosen to donate to Feed Ontario, while others have contributed to food security programs in their communities.
“We have been known to support our community for many years,” said John Attrell, president of Attrell Toyota in Brampton. “Generosity is the solution. Not just today, because of COVID-19, but on a regular basis, because there are people in our community who need help. “
TMMC also donated more than $ 75,000 to food banks in two communities in southwestern Ontario, where its factories are located: Cambridge and Woodstock.
In Quebec, Toyota dealerships have rallied to support La Cantine pour tous.
“In such situations, we believe it is crucial to act to help others,” testified Charles Saillant, president of the Association of Toyota Dealers of Quebec. “No one should experience hunger during this crisis, and La Cantine pour tous is watching over it in Quebec. “
Toyota dealers in Atlantic Canada also contributed to local food banks, and TCI doubled each of their donations.